8 SIGNAL Services
Fractional CMO Leadership
Focus: Strategic marketing leadership for small to mid-sized businesses running on EOS. Designed to align marketing with business goals, structure the marketing department, and drive growth through expert team management and campaign execution.
INCLUDES:
- Development of marketing department structure and core processes
- Leadership participation in quarterly planning with executive teams
- Coaching, mentoring, and management of internal staff or freelance marketers
- Creation of job descriptions and support in candidate evaluation
- Direction and oversight of all marketing initiatives and budgets
- Weekly Level 10 meetings with leadership and marketing teams
- Scorecard development and regular reporting for performance tracking
- Creation and execution of multichannel marketing plans and campaigns
- Continuous adjustment based on market feedback and strategic shifts